About the build
Purpose-built for operators who value clarity, speed, and access.
Switchboard CRM is a fictional product crafted to showcase modern, accessible UX patterns: marketing flows, real UI components, and thoughtful motion. The focus is on demonstrating quality for service teams that need to move fast.
Principles that guided this build
A small, opinionated set of rules to keep the experience focused and humane.
Clarity first
Every screen prioritizes the next action, not just the data. No more hunting through cluttered forms.
Speed as a feature
Fast interactions and thoughtful defaults keep teams moving—because service work is already complex enough.
Accessibility by default
Keyboard-friendly, high-contrast, and screen-reader aware patterns so everyone on the team can use the product.
Opinionated, not rigid
Built-in playbooks for service teams with space to adapt to your process when it matters.
How the concept evolved
From idea to polished demo, always centered on service teams’ needs.
2021
Problem discovery
Started as a side project after seeing crews juggle sticky notes, spreadsheets, and texts to manage follow-ups.
2022
Pilot with service teams
Validated scheduling, reminders, and job timelines with early adopters across trades and field services.
2023
Launch of Switchboard
Rebuilt the experience with accessibility and performance as first-class requirements for every release.
2024
What’s next
Expanding to automation, richer reporting, and partner integrations to keep operations calm as teams scale.
Want to see the interactions up close?
Jump into the live product demo to test keyboard navigation, modals, tabs, accordions, and data filtering—all WCAG 2.2 AA aware.
What’s included
- Accessible modals with focus traps and Escape handling
- Keyboard-navigable tabs with arrow key support
- Responsive layouts with soft motion respecting reduced motion
- ARIA labels, roles, and focus states across components